Your Advocate. Your Questions Answered.
Sally Answers Your Frequently Asked Questions
What is an independent property advocate?
An independent property advocate works exclusively for the homeowner. Not the estate agent, not the developer, not the buyer. Sally Rule is paid directly by you, without bias.
She acts as your expert adviser through every stage of preparing and presenting your house to be sold by your chosen agent.
How is Sally Rule different from an estate agent?
Estate agents represent the sale transaction and typically earn commission on the sale completion price. Sally is an independent advocate who is unconditionally on your side. She supports and represents you. Her guidance is specific for you and your house only.
What does a Home Assessment involve?
A Home Assessment is a thorough, expert observation of your property through the eyes of a buyer. Sally walks the approach, the exterior and in every room, identifying what needs attention before you go to market.
The result is a prioritised action plan using Sally’s 5P framework: Perspective, Potential, Preparation, Presentation and Photographs.
Where does Sally work?
Sally is based in Ripley, Surrey, and works across a wide area from Cornwall to Nottingham. Many of her clients are in the South and Midlands. She works in person and remotely, offering a Personalised Online Photographic Review for clients anywhere in the UK.
How much does an independent property advocate cost?
Sally provides full, transparent pricing upfront before any engagement begins. There are no
hidden fees. To discuss costs for your specific situation, book a free 20-minute call via
sallyrule.com.